Bespoke digital life insurance offering for mums and dads from Clark UK and iptiQ

Matthew Edwards, CEO Clark UK, and Joshua Sargent, Clark UK talk about how their partnership with iptiQ helped them to launch a fully digital offering using iptiQ's B2B2C insurance platform.

• Clark UK wanted to address the specific needs of UK's mothers and fathers, with a 'segment of one' approach, with an ambition to offer life insurance to people who don't always think about it naturally, at an early stage of their life.
• This digital-first offering is distributed through Clark UK's well-established Polly (for mums) and Tom (for dads) brands
• The innovative customer centric solution reduces the time a customer spends on the phone to purchase life Insurance
• The combination of iptiQ's expertise, technology, culture and customer research capabilities and Clark UK insurance distribution approach led to a solid collaboration
• Virtual Medical Services via Square Health are offered as part of the proposition to further strengthen customer benefit
• With aligned values and disruptive outlook on the protection market the partners have co-created a future-proof online insurance offering that will also speak to UK's customers of tomorrow